Email Marketing seems to many as archaic . More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media.
Why?
Because it moves the conversation about your business to a more person to person conversation — the inbox.
It’s also amazingly cost-effective. Email practically pays for itself … and saves a three or two. It’s what you use when you want to move from “conversation to commerce.”
What makes email content work?
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a egoistic self-promoting spam-bot.
Good email content deepens your relationship with your audience through
effective subject line writing (getting your messages opened), your
distinctive voice (getting those messages read), and delivering quality,
niche specific content your prospect needs and shares with others
(inspiring referrals and word-of-mouth).
Here’s a few guide that will help you perform more effective email marketing:
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
Post a Comment