There are a few important ingredients to creating high performance
Article
Marketing campaigns that maximize the overall effectiveness of your
marketing efforts, while ensuring that you receive the most exposure
possible from each article that you submit into the online
directories.
First, writing an article on just any topic isn’t going to yield the
results
you’re looking for, if you haven’t first conducted keyword research to
identify what your target audience is actively looking for, and the
exact
keywords and phrases they are using to be able to locate content on
your
This is fundamentally one of most critical elements of a successful
article
marketing
campaign.
The closer
you are able to target your prospective customer base with well
written articles that incorporate primary keywords, the more traffic
and
exposure you will be able to generate.
Think about the possibilities if you carefully evaluated a niche
market,
creating
keyword swipe files of highly relevant terms and phrases and incorporated them
into your content.
Not
only will this help you position yourself within the search engines, but your visitors and readers will be exceptionally targeted!
Each article should be between 300 and 600 words in length
and provide
useful information that your target audience would find
appealing.
The greater the number of articles in circulation, the
more exposure you
will receive, however you always want to focus on
producing high quality
content, rather than just on the quantity that is being
distributed between
these networks.
Apart from directly benefiting from the exposure received
by having your
articles showcased within popular article directories such
as
www.EzineArticles.com , you will also benefit from
the frequency in which
search engines crawl article directories due to new
content being posted
each day.
This allows you to generate exceptional backlinks from
these article
directories based on the number of articles featured that
contain links to
your
website within the Author’s
Resource box.
There is also yet another reason why article marketing is
such a lucrative
method of generating traffic to your website.
Since articles are available for re-print, where
webmasters can use your
content on their websites and communities, (as long as the
Author’s
resource box is left intact), you will also be able to
build additional back
links from the websites that feature your content
throughout their
network.
Here are the top article directories that you should focus
on submitting
content to:
The most important thing to remember is that you need to
create a compelling Author’s Resource box as this is the area where you are
able to include a link to your website and direct readers to explore your own
personal site.
Since the space allocated is quite limited, you need to focus on using
a
strong call to action that prompts the reader to click your link and
visit your
website.
The best way to go about creating your Author’s Resource box is to
think of
it as a short commercial, where you are given a very limited time to
explain
the benefits and highlight the most important features of your product
or
service.
In addition, if you offer a freebie or giveaway within your Resource
Box,
rather than a direct pitch (such as directing your reader to download
a free
report or ebook by visiting your squeeze page), you will instantly
maximize
your articles performance in terms of driving targeted traffic to your
websites, as well as in building relevant mailing lists of potential
buyers.
Here are a few things you can successfully featured within your
article resource
boxes to
generate traffic and build a list of responsive buyers:
·
Free Reports
·
Free Ebooks
·
Free Scripts
·
Free Content (PLR, MRR)
· Free membership (even trial will work)
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